Esse, non Videri*
The origin of Flux:: goes back to the early days of computer based audio workstations, when the selection of audio software tools for professionals was very limited. We started with the creation of audio processing software, coming from audio engineering, with the core idea to design and create intuitive technically innovative tools for sound engineers, with no compromise of the audio quality.
Another important aspect we always have had in mind, is the workflow, working in an analog studio with a hardware based workflow is totally different from working in the box, in a computer, a very important thing to consider.
Then the main challenge has always been to design the processing algorithms to provide the absolute finest audio quality, and to always strive to preserve the timbre of the material independent of the amount or type of processing performed. In the end, the perfect sounding audio processing tool is the one you don’t hear – Esse, non Videri!
*to be, not to be seen
